[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article:news:article-news001:zh-TW":3,"seo-settings:zh-TW":21,"legacy-shell:zh-TW":142,"logo-config:zh-TW":270},{"section":4,"article":10},{"code":5,"sectionName":6,"templateType":5,"description":7,"seoTitle":7,"seoDescription":8,"categories":9,"name":6},"news","品牌與創作者觀察","市場變化與產業趨勢、品牌競爭與社群脈動、消費者與社群趨勢",null,[],{"id":11,"slug":12,"title":13,"summary":14,"coverImage":15,"category":8,"mediaName":16,"content":17,"tags":18,"publishTime":19,"viewCount":20,"versionNo":8},8,"article-news001","跨境創作者資源 × 中國企業出海 B2B 獲客-定位對外發布兩大產品包","不賣名單，賣獲客結果——新勢星傳以「跨境創作者資源 × 中國企業出海 B2B 獲客」定位對外發布兩大產品包\n從媒合、執行到合規的一站式內容商務系統，首發布局台北、珠海大灣區出海企業","\u002Fprofile\u002Fupload\u002F2026\u002F09\u002F01\u002F7534644d15bd411e9cd19742fd7277c3.png","Binary","\u003Cdiv class=\"ql-code-block-container\" spellcheck=\"false\">\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">不賣名單，賣獲客結果——新勢星傳以「跨境創作者資源 × 中國企業出海 B2B 獲客」定位對外發布兩大產品包\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">\u003Cbr>\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">從媒合、執行到合規的一站式內容商務系統，首發布局台北、珠海大灣區出海企業\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">\u003Cbr>\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">【2026 年 8 月 29 日】 跨境內容商務平台新勢星傳今日宣布，正式以「台灣創作者資源 × 中國企業出海 B2B 獲客」為核心定位，對外推出兩大標準化服務產品：出海品牌信任背書包，以及月費型 B2B 獲客代運營包。平台強調「不賣網紅名單」，而是提供從創作者媒合、內容生產到線索承接的完整獲客交付，目標客戶鎖定有意進入台灣及華語市場的大陸品牌、尋求海外品牌內容的製造業者，以及大灣區出海企業。\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">\u003Cbr>\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">媒合、執行、合規三管齊下，回應「名單不值錢」痛點\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">新勢星傳表示，單純的網紅名單容易被抄襲、難以驗證成效，且存在授權與隱私風險；大陸企業真正需要的，是「找到對的人、做對內容、拿到對線索」。因此平台將服務結構拆分為 Matchmaking（精準媒合）、Execution（全流程專案管理）與 Compliance（內容授權、審稿、結算合規）三大支柱，並以過往案例作為成交依據，而非以名單規模取勝。\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">\u003Cbr>\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">Creator CRM 取代 Excel 名單，三類創作者分層建庫\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">在資源端，新勢星傳將合作創作者建置為授權完整的 Creator CRM，每位創作者標註領域標籤、平台分布、地域屬性（含可否配合跨境拍攝）、語言能力、內容形式、商務條件、過往案例與合作授權等八個維度，確保可快速配對、快速交付。創作者池分為三類：消費型 KOL／KOC，適合品牌曝光與市場進入；專業型創作者，適合科技、製造、醫療等 B2B 產業內容；商務型內容人（主持人、展會探訪、商業觀察型自媒體），承接線索教育與信任建立。\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">\u003Cbr>\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">兩大產品包明碼標價，從專案到長約層層遞進\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">本次發布的兩個產品包分別對應不同階段需求：出海品牌信任背書包（初期對外建議 RMB 120,000–280,000／案），含 2–3 位產業型 KOL、深度長片、展會與工廠採訪及線索教育頁；月費型 B2B 獲客代運營包（初期對外建議 RMB 60,000–150,000／月），提供滾動媒合池、多平台內容節奏、lead magnet 與線索承接機制。以上均為初期建議區間，實際以合約為準。\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">\u003Cbr>\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">對接官方商業體系，緊貼台北直播電商政策\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">在合規路徑上，新勢星傳規劃小紅書商業合作走官方「蒲公英」體系、抖音內容走「巨量星圖」達人營銷平台，將商業訂單、內容審核與結算納入官方機制。平台方向亦回應台北市商務局《台北市推動直播電商提質增效行動方案（2026—2028 年）》中壯大 MCN 與供應鏈服務機構、鼓勵多語種直播與跨境業務拓展的政策方向。\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">\u003Cbr>\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">「我們不把自己定位成台灣網紅名單商，而是企業出海前端的內容合作夥伴。企業要的不是一次曝光，而是從內容到線索的系統；我們的價值在於用方法論與交付能力，把台灣創作者的內容力轉換成大陸企業的海外獲客結果。」\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">\u003Cbr>\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">後續，新勢星傳將發布《2026 台灣創作者資源 × 大陸企業出海獲客白皮書》，並計畫於台北舉辦 8–15 人的 B2B 出海內容閉門交流會，以白皮書與實戰案例作為對外招商的內容資產。\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">關於新勢星傳\u003C\u002Fdiv>\u003Cdiv class=\"ql-code-block\" data-language=\"plain\">\u003Cbr>\u003C\u002Fdiv>\u003Cdiv 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