[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cases:en":3,"seo-settings:en":32,"legacy-shell:en":152,"logo-config:en":279},{"total":4,"pages":4,"pageSize":5,"page":4,"list":6},1,13,[7],{"exposureCount":8,"caseContent":9,"publishTime":10,"images":11,"clickCount":18,"finalEffect":19,"talentAvatar":19,"description":20,"industry":21,"completionRate":22,"title":23,"caseNo":24,"roi":25,"deliverySchedule":19,"gmv":26,"talentName":27,"videoUrl":19,"coverImage":28,"id":29,"viewCount":25,"interactionCount":30,"enterpriseName":31,"selectionLogic":19,"contentCreative":19},20000,"\u003Ch1 class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(107, 98, 90);\">從迎賓背板到壓軸樂團，再到活動前後的數位行銷——一場企業週年尾牙，如何讓「幸福企業」四個字被再一次看見。\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(107, 98, 90);\">活動策劃／主持／樂手／舞蹈表演／舞台視覺／數位行銷整合　|　閱讀時間約 6 分鐘\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-center\">\u003Cspan style=\"color: rgb(38, 34, 30);\">\u003Cimg src=\"https:\u002F\u002Fwww.genspark.ai\u002Fapi\u002Fv1\u002Fskills\u002Fartifact_serve\u002FFQmgVcMGb30Ubfvkw5WPMGCpKW2WgaE4zYzrGH9HNkSs0DPLwfVpg-RugfaSb1PS9Ou65ZjmQjXv4KU5882tG6spPeUC7ZOcxuac27oRlf_TbhjosBxWfrUGoSE11R07hGZqzqeAfm7gTUpjLOMv63J_X_Gfn4oPjKMQUfbQPqxywMduH8ZITXTsjH13JhCpqJfMLhxP7MefNAFl2sdf7QNoTAcjHGdMTV6RaYHfhS8mQThLV_fIERA6NuvlpOpZnqrTbIYSJr0tFa4WsnQ5HyrXzMgM5nLwRxJexISZqFQvmk8GIa8kgYN4IoZ0vIg\u002Fweiya-story.doc\u002Fassets\u002Fscene-band.jpg\" alt=\"壓軸樂團表演，台下賓客舉起手機記錄\">\u003C\u002Fspan>\u003Cspan style=\"color: rgb(107, 98, 90);\">壓軸樂團開唱時，台下此起彼落舉起了手機——這一晚值得被記錄。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-center\">\u003Cbr>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(38, 34, 30);\">序：燈光暗下的那一秒\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">宴會廳的燈光暗下來的那一秒，全場安靜了。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">藍色的光束沿著中央走道一路鋪向舞台，紅金色的主視覺在大型 LED 螢幕上亮起。這家以專業起家、在同業間被稱為「隱形冠軍」的企業，選在歲末的這一晚，把一整年的打拼交給了我們——辦一場屬於全體同仁的尾牙，同時也是品牌邁向新里程碑的慶典。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">對我們來說，尾牙不是一年裡「再一場」的活動。它是企業對員工說謝謝的方式，也是最真實的一次雇主品牌展演：員工怎麼被款待，企業文化就怎麼被看見。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(38, 34, 30);\">這場活動的課題\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">客戶給的命題很清楚：\u003C\u002Fspan>\u003Cstrong style=\"color: rgb(38, 34, 30);\">既要有一年一度尾牙的盡興，也要有週年慶的隆重。\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(38, 34, 30);\">在場的是全公司的夥伴與嘉賓——從生產線到經營層都在同一個廳裡；舞台上的每一分鐘，都必須同時照顧到「隆重感」與「玩得開心」這兩件事。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">我們的回答是：把整場活動設計成\u003C\u002Fspan>\u003Cstrong style=\"color: rgb(38, 34, 30);\">三幕的節奏\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(38, 34, 30);\">，並且讓員工自己站上舞台當主角。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"background-color: rgb(255, 255, 255); color: rgb(157, 47, 36);\">活動速覽\u003C\u002Fspan>\u003C\u002Fh3>\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd data-row=\"1\">\u003Cspan style=\"background-color: rgb(255, 255, 255); color: rgb(107, 98, 90);\">活動型態\u003C\u002Fspan>\u003C\u002Ftd>\u003Ctd data-row=\"1\">\u003Cspan style=\"color: rgb(38, 34, 30); background-color: rgb(255, 255, 255);\">企業週年慶 暨 年度尾牙盛宴\u003C\u002Fspan>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd data-row=\"2\">\u003Cspan style=\"background-color: rgb(255, 255, 255); color: rgb(107, 98, 90);\">產業別\u003C\u002Fspan>\u003C\u002Ftd>\u003Ctd data-row=\"2\">\u003Cspan style=\"color: rgb(38, 34, 30); background-color: rgb(255, 255, 255);\">居家防護用品領導品牌（紗窗專家）\u003C\u002Fspan>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd data-row=\"3\">\u003Cspan style=\"background-color: rgb(255, 255, 255); color: rgb(107, 98, 90);\">服務範疇\u003C\u002Fspan>\u003C\u002Ftd>\u003Ctd data-row=\"3\">\u003Cspan style=\"color: rgb(38, 34, 30); background-color: rgb(255, 255, 255);\">整體策劃、舞台與主視覺、主持人、樂手、舞蹈與表演節目、摸彩企劃、數位行銷宣傳\u003C\u002Fspan>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd data-row=\"4\">\u003Cspan style=\"background-color: rgb(255, 255, 255); color: rgb(107, 98, 90);\">現場架構\u003C\u002Fspan>\u003C\u002Ftd>\u003Ctd data-row=\"4\">\u003Cspan style=\"color: rgb(38, 34, 30); background-color: rgb(255, 255, 255);\">迎賓展示區・主題拍照背板・宴會廳圓桌席位・LED 主舞台\u003C\u002Fspan>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Ch2>\u003Cbr>\u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"color: rgb(38, 34, 30);\">第一印象，從一塊迎賓背板開始\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">賓客還沒走進宴會廳，故事就已經開始了。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">迎賓區的主題背板以品牌紅為底，把企業里程碑、品牌精神與新春吉祥意象拼成一幅幾何拼圖——每走過一個人，都會停下來看幾秒，然後舉起手機。背板旁是紅白條紋小攤位與點心茶水吧，掛著紙燈籠，像一個小小的年節市集，把等待入場的時間變成活動的第一個橋段。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-center\">\u003Cspan style=\"color: rgb(38, 34, 30);\">\u003Cimg src=\"https:\u002F\u002Fwww.genspark.ai\u002Fapi\u002Fv1\u002Fskills\u002Fartifact_serve\u002FFQmgVcMGb30Ubfvkw5WPMGCpKW2WgaE4zYzrGH9HNkSs0DPLwfVpg-RugfaSb1PS9Ou65ZjmQjXv4KU5882tG6spPeUC7ZOcxuac27oRlf_TbhjosBxWfrUGoSE11R07hGZqzqeAfm7gTUpjLOMv63J_X_Gfn4oPjKMQUfbQPqxywMduH8ZITXTsjH13JhCpqJfMLhxP7MefNAFl2sdf7QNoTAcjHGdMTV6RaYHfhS8mQThLV_fIERA6NuvlpOpZnqrTbIYSJr0tFa4WsnQ5HyrXzMgM5nLwRxJexISZqFQvmk8GIa8kgYN4IoZ0vIg\u002Fweiya-story.doc\u002Fassets\u002Fscene-welcome.jpg\" alt=\"迎賓區主題背板與點心攤位\">\u003C\u002Fspan>\u003Cspan style=\"color: rgb(107, 98, 90);\">迎賓區：紅金主視覺背板以拼圖與吉祥紋樣說品牌的故事。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-center\">\u003Cspan style=\"color: rgb(38, 34, 30);\">\u003Cimg src=\"https:\u002F\u002Fwww.genspark.ai\u002Fapi\u002Fv1\u002Fskills\u002Fartifact_serve\u002FFQmgVcMGb30Ubfvkw5WPMGCpKW2WgaE4zYzrGH9HNkSs0DPLwfVpg-RugfaSb1PS9Ou65ZjmQjXv4KU5882tG6spPeUC7ZOcxuac27oRlf_TbhjosBxWfrUGoSE11R07hGZqzqeAfm7gTUpjLOMv63J_X_Gfn4oPjKMQUfbQPqxywMduH8ZITXTsjH13JhCpqJfMLhxP7MefNAFl2sdf7QNoTAcjHGdMTV6RaYHfhS8mQThLV_fIERA6NuvlpOpZnqrTbIYSJr0tFa4WsnQ5HyrXzMgM5nLwRxJexISZqFQvmk8GIa8kgYN4IoZ0vIg\u002Fweiya-story.doc\u002Fassets\u002Fscene-guests.jpg\" alt=\"賓客盛裝入場\">\u003C\u002Fspan>\u003Cspan style=\"color: rgb(107, 98, 90);\">賓客盛裝出席，迎賓區前排起了長長的人龍。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">走進宴會廳，兩側的氣球束與中央的光道把所有人的視線引向舞台；圓桌上的花藝與餐前擺設也都提前到位。開演前的十分鐘，是全場自拍與寒暄密度最高的時刻——這正是我們要的：讓每個人在節目開始前，就已經進入慶典的心情。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-center\">\u003Cspan style=\"color: rgb(38, 34, 30);\">\u003Cimg src=\"https:\u002F\u002Fwww.genspark.ai\u002Fapi\u002Fv1\u002Fskills\u002Fartifact_serve\u002FFQmgVcMGb30Ubfvkw5WPMGCpKW2WgaE4zYzrGH9HNkSs0DPLwfVpg-RugfaSb1PS9Ou65ZjmQjXv4KU5882tG6spPeUC7ZOcxuac27oRlf_TbhjosBxWfrUGoSE11R07hGZqzqeAfm7gTUpjLOMv63J_X_Gfn4oPjKMQUfbQPqxywMduH8ZITXTsjH13JhCpqJfMLhxP7MefNAFl2sdf7QNoTAcjHGdMTV6RaYHfhS8mQThLV_fIERA6NuvlpOpZnqrTbIYSJr0tFa4WsnQ5HyrXzMgM5nLwRxJexISZqFQvmk8GIa8kgYN4IoZ0vIg\u002Fweiya-story.doc\u002Fassets\u002Fscene-hall.jpg\" alt=\"開演前的宴會廳\">\u003C\u002Fspan>\u003Cspan style=\"color: rgb(107, 98, 90);\">開演前的宴會廳：中央光道與氣球束引導視線直達舞台。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cbr>\u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"color: rgb(38, 34, 30);\">現場的三幕節奏\u003C\u002Fspan>\u003C\u002Fh2>\u003Ch3>\u003Cspan style=\"color: rgb(38, 34, 30);\">第一幕・員工當主角的開場\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">開場我們不請外部委員會，而是把舞台交給員工自己組成的表演團隊——太鼓、鐵琴、彩球齊上陣，螢光綠的團服一站上舞台，台下的歡呼就先來了一波。尾牙最珍貴的掌聲，永遠是給自己人的。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-center\">\u003Cspan style=\"color: rgb(38, 34, 30);\">\u003Cimg src=\"https:\u002F\u002Fwww.genspark.ai\u002Fapi\u002Fv1\u002Fskills\u002Fartifact_serve\u002FFQmgVcMGb30Ubfvkw5WPMGCpKW2WgaE4zYzrGH9HNkSs0DPLwfVpg-RugfaSb1PS9Ou65ZjmQjXv4KU5882tG6spPeUC7ZOcxuac27oRlf_TbhjosBxWfrUGoSE11R07hGZqzqeAfm7gTUpjLOMv63J_X_Gfn4oPjKMQUfbQPqxywMduH8ZITXTsjH13JhCpqJfMLhxP7MefNAFl2sdf7QNoTAcjHGdMTV6RaYHfhS8mQThLV_fIERA6NuvlpOpZnqrTbIYSJr0tFa4WsnQ5HyrXzMgM5nLwRxJexISZqFQvmk8GIa8kgYN4IoZ0vIg\u002Fweiya-story.doc\u002Fassets\u002Fscene-opening.jpg\" alt=\"員工打擊樂開場表演\">\u003C\u002Fspan>\u003Cspan style=\"color: rgb(107, 98, 90);\">開場由員工組成的打擊樂團上陣——太鼓、鐵琴與彩球一起，掌聲屬於自己人。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cbr>\u003C\u002Fh3>\u003Ch3>\u003Cspan style=\"color: rgb(38, 34, 30);\">第二幕・主持人與摸彩的高潮\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">主持人是全場節奏的指揮。她穿梭於長官、得獎人與觀眾之間，把一連串獎項從獎項池一路推向頭獎；每抽一輪，台下的加油聲就換一個部門的名字。摸彩不只是運氣遊戲，它是全場互動最密集的環節——我們把流程切得短而快，讓期待感一波接一波，不掉拍。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-center\">\u003Cspan style=\"color: rgb(38, 34, 30);\">\u003Cimg src=\"https:\u002F\u002Fwww.genspark.ai\u002Fapi\u002Fv1\u002Fskills\u002Fartifact_serve\u002FFQmgVcMGb30Ubfvkw5WPMGCpKW2WgaE4zYzrGH9HNkSs0DPLwfVpg-RugfaSb1PS9Ou65ZjmQjXv4KU5882tG6spPeUC7ZOcxuac27oRlf_TbhjosBxWfrUGoSE11R07hGZqzqeAfm7gTUpjLOMv63J_X_Gfn4oPjKMQUfbQPqxywMduH8ZITXTsjH13JhCpqJfMLhxP7MefNAFl2sdf7QNoTAcjHGdMTV6RaYHfhS8mQThLV_fIERA6NuvlpOpZnqrTbIYSJr0tFa4WsnQ5HyrXzMgM5nLwRxJexISZqFQvmk8GIa8kgYN4IoZ0vIg\u002Fweiya-story.doc\u002Fassets\u002Fscene-luckydraw.jpg\" alt=\"主持人與長官互動進行摸彩\">\u003C\u002Fspan>\u003Cspan style=\"color: rgb(107, 98, 90);\">摸彩環節：主持人與長官台上互動，獎項一波波推向頭獎高潮。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cbr>\u003C\u002Fh3>\u003Ch3>\u003Cspan style=\"color: rgb(38, 34, 30);\">第三幕・樂團壓軸\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">最後交給樂團。主唱與鍵盤手一開口，晚宴的距離感就消失了——台下的手機一支支舉起來，燈光、歌聲與碰杯聲混在一起，把這一晚推上最後一波高點。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(38, 34, 30);\">活動前後的數位行銷：讓一場尾牙活得比當天更久\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">一場尾牙現場五百人（依實際人數調整），但它的價值不該只存在那一晚。我們用數位行銷把活動延長成三段：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cstrong style=\"color: rgb(38, 34, 30);\">活動前——預熱與期待。\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(38, 34, 30);\">以社群貼文與線上邀約逐步釋出活動線索，從主視覺曝光到節目預告，讓同仁在活動前就開始期待、開始討論穿什麼。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cstrong style=\"color: rgb(38, 34, 30);\">活動後——把現場變成內容。\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(38, 34, 30);\">活動一結束，精選花絮隨即整理上架：迎賓區的笑臉、開場的鼓陣、摸彩時的歡呼、樂團的壓軸——同一批素材，對內是員工的美好回憶，對外是雇主品牌最真實的一頁。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 30);\">這也是我們給客戶的建議：尾牙的觀眾其實有兩種——\u003C\u002Fspan>\u003Cstrong style=\"color: rgb(38, 34, 30);\">坐在現場的員工，以及在螢幕前的未來人才。\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(38, 34, 30);\">把現場的故事說好，招募與品牌的紅利會在活動結束後才真正開始發酵。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cblockquote class=\"ql-align-center\">\u003Cstrong style=\"color: rgb(157, 47, 36); background-color: rgb(243, 230, 226);\">一場尾牙的幕，只落下一次；它留下的數位足跡，可以說很久。\u003C\u002Fstrong>\u003C\u002Fblockquote>\u003Ch2>\u003Cspan style=\"color: rgb(38, 34, 30);\">給正準備尾牙的企業：我們的 3 個體會\u003C\u002Fspan>\u003C\u002Fh2>\u003Col>\u003Cli data-list=\"bullet\" class=\"ql-align-justify\">\u003Cspan class=\"ql-ui\" contenteditable=\"false\">\u003C\u002Fspan>\u003Cstrong style=\"color: rgb(157, 47, 36);\">讓員工站上舞台。\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(38, 34, 30);\">再專業的外部演出，都比不上一段由自己同仁完成的開場——那是整晚歡呼聲最大的一刻。\u003C\u002Fspan>\u003C\u002Fli>\u003Cli data-list=\"bullet\" class=\"ql-align-justify\">\u003Cspan class=\"ql-ui\" contenteditable=\"false\">\u003C\u002Fspan>\u003Cstrong style=\"color: rgb(157, 47, 36);\">節奏比排場重要。\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(38, 34, 30);\">迎賓、開場、摸彩、壓軸，每一段之間不留冷場；期待感是被設計出來的，不是等出來的。\u003C\u002Fspan>\u003C\u002Fli>\u003Cli data-list=\"bullet\" class=\"ql-align-justify\">\u003Cspan class=\"ql-ui\" contenteditable=\"false\">\u003C\u002Fspan>\u003Cstrong style=\"color: rgb(157, 47, 36);\">活動前後都是戰場。\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(38, 34, 30);\">預熱建立期待、花絮延續溫度，數位行銷讓一場三小時的活動，變成一整季的品牌故事。\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Fol>\u003Ch2>\u003Cbr>\u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"color: rgb(38, 34, 30);\">尾聲\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cspan style=\"color: rgb(38, 34, 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